What is GetResponse?
The
email marketing tool GetResponse has evolved into a complete "all-in-one
marketing platform.
This
indicates that GetResponse now offers more services than just sending emails to
your subscribers, including a website builder, chat tools, e-commerce features,
webinar hosting, landing pages, and automated sales funnels.
For small to midsize enterprises, GetResponse is a reliable email marketing service with some marketing automation features (SMBs). It has a reasonable price tag and a big number of alluring third-party integrations. GetResponse has improved quite a bit since our last test, adding features like email chat and web push alerts. Additionally, it has extended SMS text marketing and enhanced automation procedures. Additionally, interacting with outside e-commerce platforms is now being stressed more than ever. Even if it lacks some of the more sophisticated tools you'll find in our email marketing Editors' Choice winners, Campaigner and Mailchimp, these factors taken together make GetResponse a noteworthy option.
Advantages
- Powerful auto-responder options
- Easy email marketing features
- Improved e-commerce integrations
Disadvantages
GetResponse Specs
|
Free Plan |
No |
|
Annual Plans |
Yes |
|
A/B Testing |
Yes |
|
Limited Free Trial |
No |
|
Social Media Marketing |
Yes |
|
Unlimited Email |
Yes |
|
Search Marketing |
No |
|
Image Library |
Yes |
|
Unlimited Sequencing |
Yes |
|
Survey Tool |
Yes |
|
Drag-and-Drop Creation |
Yes |
|
Marketing Automation |
Yes |
|
CRM Integration |
No |
|
REST API |
No |
|
Social Media Integration |
Yes |
|
24/7 Phone Support |
Yes |
GetResponse pricing
Following are some pricing plans
- Getresponse Free — this free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing — this starts at $19 per month and lets you send an unlimited number of emails to up to 1,000 subscribers.
- Marketing Automation — starting at $59 per month for up to 1,000 subscribers.
- Ecommerce Marketing — starting at $119 per month for up to 1,000 subscribers
- Max – custom pricing
- Max2 — custom pricing.
As
you add more subscribers to your list, your costs increase. At the top end of
the scale, you can expect to pay $539, $599 or $699 per month to use
GetResponse with a list containing 100,000 subscribers on the ‘Email
Marketing,’ ‘Marketing Automation’ and ‘Ecommerce Marketing’ plans
respectively.
GetResponse Free’ plan
GetResponsehas historically offered a different product than some of its main competitors,
most notably Mailchimp and AWeber, in that it didn't have a totally free plan.
This has changed with the recent release of Getresponse Free, its new "free-forever" plan; you may now choose to use the platform for free indefinitely.
On
the bright side, GetResponse's free edition offers a number of respectable
features, including access to all of the company's templates, website builder,
and landing page builder.
Your
list must have fewer than 500 records to use this plan, and GetResponse
branding will appear on all of your mails. Notably, this plan does not allow
you to use any autoresponders or automation services at all.
However, if you have a small list and only want to send newsletters to it infrequently, the free plan is still an excellent method to test the product out and start using email marketing.
How does GetResponse pricing compare to that of its competitors?
So
long as you are happy to use the entry level ‘Email Marketing’ plan, you’ll
find that GetResponse is on the whole, cheaper than many of its key competitors
— particularly if you have a large number of email addresses on your database.
If
you're willing to use the basic "Email Marketing" plan, GetResponse
will generally be less expensive than many of its major rivals. This is
especially true if you have a huge database of email addresses.
GetResponse's
initial price is reasonable; a database of up to 1,000 email addresses can be
hosted there for $19 per month, against $29 for AWeber or Campaign Monitor. The
cost of Mailchimp's broadly comparable "Standard" plan, when utilised
with 1,000 contacts, is $59 per month.
GetResponse
generally continues to be less expensive than any of these products as you move
up the pricing scale.
In
terms of competitors price, there are a few other aspects to be aware of:
Some
services (Mailchimp being a classic example) charge you a fee to store contacts
who are both subscribed and unsubscribed, which can add up to a substantial
hidden expense. You only pay for your active subscribers with GetResponse.
You
can receive significant savings on any GetResponse package if you are willing
to pay upfront for 1 or 2 years (18% and 30%, respectively). Compared to
significant savings provided by rival products, this is more generous.
The
conclusion is that GetResponse competes favourably with its rivals in terms of
pricing.
So What about Features?
GetResponse features
By
comparison with other email marketing tools, GetResponse comes with an
unusually large feature set — even on its entry-level plan.
The
platform provides all the key stuff you’d expect from an email marketing
platform — list hosting, templates, autoresponders, analytics and so on, but as
mentioned above, it’s recently been expanding its feature set to the point
where it has morphed into an all-in-one marketing and e-commerce solution.
The
question is whether all this makes the product a jack of all trades and master
of none.
Let’s drill down into its features to find out.
Autoresponders
E-newsletters
known as autoresponders are distributed to your subscribers at predetermined
intervals.
For instance, you can configure autoresponders such that
As soon as someone joins your contact list, your company sends them a welcome message.
One week later, they get a deal on some of your goods or services.
three weeks later, they get a social media follow-up invitation.
The
software offers some of the most complete autoresponder functionality available
as long as you are subscribed to one of GetResponse's subscription plans, which
is a major selling factor.
Both time-based and action-based messages can be sent using GetResponse autoresponders; time-based choices include cycles like the one in the previous example, while action-based messages can be triggered by user actions or information.
Marketing automation tools
In
addition to the aforementioned straightforward "drip" type
autoresponders, GetResponse also offers a more complex option for automatically
sequencing emails.
This
is referred to as "Marketing Automation," and it is only completely
accessible on plans with that name or higher.
You
can put up a "automation flowchart" that tells GetResponse what to do
if a user opens a specific offer, clicks on a specific link, etc. using the
drag-and-drop editor provided by the functionality.
The functionality offered here goes well beyond what autoresponders have typically provided, and it enables you to design a user path that may be highly customised.
GetResponse Email Marketing Templates
Powerful
email marketing software with professional email templates, easy design tools, and
proven deliverability
The email templates are arranged into a few categories that are focused on key objectives, such as promoting, instructing, and selling, and their quality is normally very good.
However, one feature that should be mentioned is the inability to establish "global" styles for headers and text.
Right now, you can't define heading and paragraph styles in the template editor that you may apply repeatedly throughout a message; this necessitates additional manual styling of text as you send emails, which is a hassle.
On
the bright side, you can utilise a lot of online fonts while creating emails
with GetResponse. You may utilise a vast variety of Google Fonts in your
e-newsletters, more than with any alternative solution I've personally tried so
far.
Given the popularity of Google fonts in corporate branding these days, this extensive collection of web fonts is fantastic since it will allow many people to construct email campaigns that uphold company standards.
It's crucial to keep in mind that not all email applications allow the use of web fonts, but in those that do, emails created with GetResponse have the potential to look very lovely indeed. To address these situations, you can define a "fallback font" in GetResponse.
Last but not least, all GetResponse templates are responsive, which means they change themselves automatically to fit the device being used to see an e-newsletter, including a mobile device, tablet, desktop computer, etc.
You can use the preview feature to see how your newsletter will look on desktop and mobile.
Although, in reality, most tablet devices display emails in a manner that is very comparable to desktops, having a tablet preview option would be excellent.
Analytics
A wide variety of analytics and reporting options are available from GetResponse.
You get all the essentials, like open rates, click-through rates, and unsubscribe rates, of course, but there are also some extremely useful reporting capabilities on top of that.
Similar reporting features are provided by Mailchimp and AWeber, particularly in the area of sales tracking, but GetResponse's reporting tool is unquestionably one of the most feature-rich ones available.
Landing page creator
GetResponse
has a very helpful feature that many of its rivals don't when it comes to lead
generation: a landing page creator.
Any
online marketing effort should always include landing pages (Facebook, Google
Ads etc.).
This
is because internet ads typically produce considerably more leads if they drive
consumers to attractive "squeeze pages" with clear content and a
clean, well-designed data capture form, rather than simply directing them to an
information-packed website.
You
can create complex squeeze pages using GetResponse right out of the box.
Importantly, you can compare the conversion rates of various pages in real time
and select the one that performs the best for your ad campaigns.
This
might increase the amount of leads you generate and expand the audience for
your email campaign.
The
landing page feature is an extremely helpful and cost-effective tool to have in
your email marketing toolkit because similar solutions frequently require you
to employ a third-party landing page creation service to achieve this type of
capability.
Importantly,
GetResponse's landing page features are accessible on all plans, even the free
one.
GetResponse
offers significant discounts over popular landing page solutions Unbounce and
Instapage, which have minimum monthly fees of $90 and $199, respectively, for
squeeze pages.
The
landing pages you design can be connected to a variety of analytics programmes
and cookies, including Facebook pixels, Google Tag Manager, Kissmetrics, and
Google Analytics.
Additionally, there are 197 landing page templates available for selection, all of which, like GetResponse's email templates, have a professional and modern aesthetic (particularly the more recently-introduced ones).
Webinars
Use
our simple, no-download webinar builder to get your business online.
Connect
with your audience wherever they are, whenever they are, to boost engagement
and conversions.
Recently,
GetResponse made it possible to hold webinars on their platform.
Given
that webinars can be utilised to generate leads as well as significant cash,
the thought of having your email database and webinar tool under one roof is
highly alluring.
In
comparison to well-known webinar solutions, the pricing is also relatively reasonable,
especially when you take into account all the extra marketing options that
Getresponse offers.
For
instance, GoToWebinar, one of the top providers of webinar hosting services,
charges $59 a month only to host live webinars. For the same fee, GetResponse
allows you to accomplish the same tasks as well as many more.
While
GetResponse's limit on its $59 "Marketing Automation" package is 100,
GoToWebinar's participant cap is more forgiving, allowing you to broadcast
webinars to 250 people.
Conversion funnels
Conversion
funnels are another feature that sets GetResponse apart from similar
competitors.
Automated
tool for building sales funnels. Create your landing pages, automate your
emails, market your goods, find lost purchases, and increase consumer
conversion, which is used to be called
Autofunnel.
This
is due to the fact that, in a certain sense, it transforms GetResponse from a
platform for email marketing into something you can use to manage a whole
ecommerce firm.
All
paid plans allow you to use the conversion funnel feature, but you should be
aware that the version included with the "Email Marketing" plan
prevents you from using any of the ecommerce features that go along with it,
such as the ability to accept payments and the ability to recover abandoned
carts.
Third-party
platforms, such as Shopify, BigCommerce, and Etsy, can be integrated with
GetResponse conversion funnels if that's what you'd prefer (in some cases via
official integrations, in others via syncing tools like Zapier).
As
it is, this functionality is probably best suited to "solopreneurs"
or small companies who desire a single option for developing all the materials
they need to produce a sales funnel.
Website builder
A
website builder is the most recent item to be added to GetResponse's feature
list.
Through
the GetResponse interface, you can do this to create a website and link it to a
domain you control (you can also, if you like, buy your domain through
GetResponse).
The
website builder's templates are decent and plentiful (there are about 125 of
them), but as it is, the tool is a relatively basic one that simply allows you
to create simple, static pages.
The
"Email Marketing" plan only allows you to establish one website,
whereas the "Marketing Automation," "Ecommerce Marketing,"
and "Max" plans allow you to construct five.
Although
it is quite simple to add GetResponse forms to these, I was unable to find a
clear way to integrate any GetResponse items I had built to a test website I
put together using the builder.
So
you might be a little let down if you were planning to use this programme to
create an online business. Fortunately, GetResponse claims that complete
ecommerce capabilities is on the way.
It
will, however, serve some people well as a way to make a straightforward
brochure website (particularly web design beginners, who may find its automated
"AI" builder — which creates a website for you based on responses to
some questions about your project — to be a fairly non-threatening way to get a
website off the ground).
GetResponse Chats
GetResponse
has just implemented a 'chat' tool that adds live chat capabilities to your
website (either one you've made using GetResponse's new website builder
feature, or your own existing site) in an effort to be an
"all-in-one" marketing solution.
All
paid plans have access to this feature, however only those on the 'Marketing
Automation' plan or higher can use it on external websites (i.e., those not
made with the GetResponse website builder).
You
must add a small amount of code to your website in order to make GetResponse
Chats available to your users.
Push notifications Tool
Web
push alerts are a recent GetResponse service that is not specifically tied to
email marketing.
You
can allow website visitors to opt in to browser-based alerts (which you can
display to your site visitors going forward regardless of the website they're
surfing) by including a little piece of GetResponse code on your website.
These alerts can also be used as a part of an automatic subscriber journey. For instance, you could show a push notification in a subscriber's web browser 30 minutes after they click a link in an email about a campaign you're running.
Ecommerce integrations
Integrate
the most potent yet user-friendly marketing automation technology in the world
to grow your e-commerce company and revenues. designed to increase sales growth
through multichannel consumer engagement.
There
are over 180 integrations available to help you use GetResponse with another
platform or service.
These
allow you to connect GetResponse to well-known content management and
e-commerce platforms like WooCommerce, Shopify, and WordPress as well as some
CRM platforms like Capsule and Highrise.
There are a lot of helpful Google connectors as well. These enable you to link your landing sites to Google Ads so you can more accurately assess the success of your PPC campaigns, import contacts, and add Google Analytics tags to an email campaign.
Additionally,
GetResponse is compatible with the synchronisation application Zapier, which
enables you to link the two together via 'zaps,' or "if this, then
that" rules.
And
using the platform's API, you can also combine GetResponse with other software,
presuming you have the necessary development abilities (Application Programming
Interface). This enables you to use whatever method works best for your
application to transmit and receive data to and from GetResponse.
Customer support
When
it comes to email marketing solutions, Getresponse's customer service used to
be among the most complete; the firm provided phone help in addition to live
chat support, email support, and a variety of online lessons and resources.
Sadly,
phone assistance is no longer available (unless you have the "Max2"
enterprise package). You must use email support or live chat (available
continually).
On
the plus side, I've had nothing but positive experiences with GetResponse's
chat service. I've never experienced a long wait to speak with an agent, and
everyone I've interacted with has demonstrated a solid technical understanding
of the software.
GetResponse review conclusion
GetResponseis one of the most affordable ways to host and interact with an email database overall. It's one of the more intriguing email marketing programmes we've evaluated and is priced fairly in its industry. In addition to e-newsletters, it also supports ecommerce, sales funnels, live chat, push notifications, webinars, and push notifications.
It's
difficult to imagine a competitive email marketing system that provides as much
of a "all-around" promise; as a result, it's a great choice for young
business owners who lack the funds to purchase various tools. Additionally, its
"Free-forever" plan is incredibly generous.
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