ActiveCampaign vs GetResponse
Today we’re going to be looking at ActiveCampaign vs GetResponse, two email automation and marketing automation tools that you can use to communicate with your customers in a way that will make them actually want to buy from you.
How effective your advertising efforts are going to be, partially depends on the email marketing service you use to distribute your promotional materials.
ActiveCampaign and GetResponse are equipped with similar sets of tools, which makes identifying the differences between them difficult. Sending newsletters, creating subscription forms, or performing A/B split tests are just a few features ActiveCampaign and GetResponse have in common.
Who is this ActiveCampaign for?
ActiveCampaign is a powerful and easy-to-use marketing automation & sales CRM platform designed for small businesses on a budget. ActiveCampaign also have an enterprise plan for larger companies.
Who is this GetResponse for?
GetResponse is ideal for Large/Small businesses, marketers and brands
ActiveCampaign Features
| Lead scoring ------------------------------ Yes | |
| Lead segmentation ---------------------- Yes | |
| Web activity tracking -------------------- Yes | |
| SMS marketing --------------------------- Yes | |
| Personalize web content --------------- Yes | |
| Predicitve analytics ---------------------- No | |
| Bi-directional CRM syncing ------------ Yes | |
| Event management ---------------------- Yes | |
| Create invoices --------------------------- Yes | |
| Create quotes ----------------------------- No | |
| Split testing -------------------------------- Yes | |
| Create membership sites -------------- Yes | |
| Bulk social media posting ------------- Yes | |
| Sales reports ----------------------------- Yes | |
| Real-time sales alerts ------------------- No | |
| Mobile app --------------------------------- No | |
| Social CRM -------------------------------- Yes |
GetResponse Features
|
Pros
- Easy to build powerful automated workflows
- Very affordable and no setup fees
- A/B testing automation sequences & campaigns
Cons
- Limited dashboard customization options
- No landing page builder
Pros
- Publish designer-quality landing pages in seconds
- No contracts. No obligations. Cancel anytime
- 500+ professionally designed email templates
Cons
- Duplicate contacts count towards monthly limit
- Limited CRM tools
ActiveCampaign Pricing
GetResponse Pricing
FAQs About ActiveCampaign vs GetResponse
How do I edit an automation email in ActiveCampaign?
To edit an automation email, you just have to go to the “Automations” button which will direct you to the Automations overview page. Then click the “Edit” option for the automation containing the email you want to modify. Click the “Edit Email” option and finally, when finishing the editing, click “Save and Edit”
Does ActiveCampaign provide landing pages?
The ActiveCampaign does not provide a landing page to its customers. To contrast this service, they offer some integrations that can help you: Zipfiy, Lander, Instapage, Unbounce and more.
How can I get help with my GetResponse account?
The GetResponse platform provides 4 main videos where you can get support:
• How to get started with GetResponse Account
• Incorporation – GetResponse New Video Tour
• Get Response CRM
• Moving towards the future with the GetResponse Marketing Automation
ActiveCampaign vs GetResponse – Which Marketing Automation Tool is Better?
Both ActiveCampaign and GetResponse are highly effective marketing automation tools that will enable you to communicate and build relationships with your customers, and build automated marketing funnels that will grow your business on autopilot.
However, one of these marketing tools will suit you better than the other, due to the different additional features they each offer.
If you’re looking for an affordable email and marketing automation tool that will allow you to host webinars, then GetResponse is the tool for you. GetResponse gives you an entire marketing solution and CRM in one place, and it is currently the only marketing automation software provider that has webinars included.
If you don’t need w ebinars or landing pages, then ActiveCampaign is a great option for you, as it has fantastic marketing automation, is incredibly easy to use, and includes SMS messaging features to let you contact your subscribers with any urgent messages.
If you would like to try GetResponse and all of the features they offer, you can sign up to their 30-day trial for free, with no credit card required, and if ActiveCampaign would suit your business needs better, you can try it out for free here.
Both ActiveCampaign and GetResponse are highly effective marketing automation tools that will enable you to communicate and build relationships with your customers, and build automated marketing funnels that will grow your business on autopilot.
However, one of these marketing tools will suit you better than the other, due to the different additional features they each offer.
If you’re looking for an affordable email and marketing automation tool that will allow you to host webinars, then GetResponse is the tool for you. GetResponse gives you an entire marketing solution and CRM in one place, and it is currently the only marketing automation software provider that has webinars included.
If you don’t need w ebinars or landing pages, then ActiveCampaign is a great option for you, as it has fantastic marketing automation, is incredibly easy to use, and includes SMS messaging features to let you contact your subscribers with any urgent messages.
If you would like to try GetResponse and all of the features they offer, you can sign up to their 30-day trial for free, with no credit card required, and if ActiveCampaign would suit your business needs better, you can try it out for free here.
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